360 Japan...

...is a full-spectrum communications agency that takes a global approach to destination marketing for the francophone markets.

Our goal is to work closely with official tourism organizations across Japan — from cities and prefectures to regional tourism boards — to highlight the country’s cultural, natural, and culinary attractions.

Our mission is to design and implement effective communication strategies that reach both B2B audiences, such as travel agencies and tour operators, and B2C consumers eager to explore Japan in a more authentic way.

Tailor-Made Campaigns

We act as the local extension of Japanese tourism organizations in French-speaking countries. Our role is to represent their interests on the ground, ensuring their destinations and offerings are accurately, compellingly, and strategically communicated to the right audiences.

Event Management

We plan and execute a wide range of promotional events to showcase Japan’s tourism appeal.

This includes participation in industry trade shows, press briefings, public promotional campaigns, and educational workshops tailored to travel professionals and media alike.

Public&Media Relations

Our team leads tailored PR and media outreach efforts to boost the visibility of Japanese destinations. With a strong network of travel journalists, bloggers, and influencers, we secure meaningful media coverage and build lasting

relationships that contribute to

long-term awareness and interest.

Social Media Management

We manage and grow social media presence for our partners to engage with both travel professionals and future visitors. Through thoughtful content strategy and creation, we highlight Japan’s unique experiences and foster an online community that shares a genuine

passion for the destination.

At 360 Japan,

Our deep knowledge of Japanese tourism and genuine passion for the destination drive everything we do. We're dedicated to building strong, lasting connections between Japan and the Francophone market by creating tailored communication strategies that resonate with both professionals and travelers.

Our experienced team works closely with our partners to shine a spotlight on Japan’s diverse culture, rich heritage, and wide range of travel experiences — from iconic landmarks to hidden gems — ensuring they reach and inspire the right audience.

Mathieu Baron co-founder and CEO

Mathieu has been promoting Japan as a destination for more than 10 years through various tourism projects.

Thanks to its network among media and travel agencies, he has been able to increase the visibility and notoriety of his partners meaningfully.

Junya Hirose co-founder and GM

Junya has been in the travel agency business in Paris for

over 30 years. As the founder and president of "Destination

Japon" travel agency for the past 21 years, he possesses an

in-depth knowledge of the travel agent profession and

communication tools essential for reaching this audience.

Our areas of expertise

Who are WE ?